Mobile funnels that capture leads — and prove what they cost
Build a high-converting, mobile-first lead funnel in an afternoon. Every enquiry is captured, validated and tracked back to the ad that paid for it, so you finally know your real cost per qualified lead.
Unlimited users on every plan. Cancel any time. Built in the UK.
The funnel builder — drag steps, set scoring weights, publish to your own domain.
How it works
Four steps from ad click to a number you can act on
Most tools stop at the form submission. That is exactly where the interesting part starts.
Build the funnel
Pick a template, drag your steps into order, set a scoring weight on each answer. Mobile-first by default, and you write every question in whatever language you sell in.
Capture every lead
The enquiry is written to the database before anything else happens. Validation, deduplication and enrichment all run behind it. You never lose a lead to a slow API.
Track the source
The tracking pixel ships underneath the builder, so every funnel feeds attribution automatically. No tagging project, no configuration call.
See what it cost
Enter ad spend or import it as a CSV. Leadtrak divides it by qualified leads and shows cost per qualified lead by source — and shows a dash, not a false zero, when there is nothing to divide by.
The builder
A funnel builder built for thumbs, not desktops
Your leads are on a phone, on 4G, with one hand free. Everything below follows from that.
Mobile-first, genuinely
One question per screen, thumb-reachable targets, no pinch-zoom. Funnels are designed on a phone canvas first and expanded to desktop — not the other way round.
Follow-up that knows when to stop
Timed email sequences chase every enquiry automatically, then stop the moment the lead is marked won or lost. Routing rules send the right lead to the right person. How follow-up works.
Scoring weights per answer
Attach a weight to every option. A lead who picks “within 30 days” and “budget over £10k” arrives already scored, already prioritised.
One funnel, every language
Every question, option and thank-you screen is free text, and translations live inside the one funnel — so a single funnel serves German, French or Spanish visitors from the same definition, with the same scoring and one set of numbers. How multi-language works.
Fast, because speed is conversion
Server-rendered, no heavy framework shipped to the visitor. A published funnel weighs about 20KB in total, and a build gate fails the release if any page passes 150KB or takes over a second to first byte. Every 100ms you save is revenue you keep.
Templates that already convert
Start from a proven layout for your sector instead of a blank canvas. Edit the copy, set your scoring, publish.
Your domain, your brand
Publish to your own domain with your own styling. On the Agency plan, remove every trace of us entirely.
The difference
Everyone shows you leads. We show you what they cost.
A form builder tells you thirty people enquired. Useful, briefly. It cannot tell you that nineteen came from one campaign at £9 each, that eleven came from another at £74 each, and that the expensive ones never buy.
Leadtrak closes that loop. Spend flows in from your ad accounts, leads are matched back to the click that produced them, and qualification status decides which ones actually counted.
Cost per qualified lead, by source, updated daily. It is the one number that tells you where to put next month's budget — and almost nobody at small-business pricing reports it honestly.
The ROI dashboard — spend, leads, qualified leads and CPQL by source.
Pricing
Pricing that grows with your leads, not your team
Unlimited users on every plan, including the free one. Prices shown billed annually.
- 100 leads / month
- 1 published funnel
- 500 emails / month
- Lead list & validation
- Unlimited users
- ROI dashboard
- 500 leads / month
- 5 funnels
- 5,000 emails
- ROI dashboard
- Full API
- Manual + CSV ad spend
- Ad connectors — planned
Then £0.06 / extra lead
- 2,500 leads / month
- Unlimited funnels
- 50,000 emails
- Routing rules & email sequences
- AI scoring & replies — planned
- WhatsApp & SMS — planned
- Ad connectors — planned
Then £0.04 / extra lead
- 10,000 leads / month
- 250,000 emails
- CSV export of leads
- Custom attribution models — planned
- Call tracking — planned
- Warehouse export — planned
- SSO — planned
Then £0.025 / extra lead
- 25,000 leads pooled
- 1M emails
- White-label + own domain — planned
- Unlimited sub-accounts — planned
- Bill your clients — planned
- Client-facing reports — planned
Then £0.02 / extra lead
Every paid plan starts with 30 days of full Growth access, no credit card. At day 31 you drop to the free plan — your account is never deleted.
Items marked planned are on the roadmap and not available yet. Everything unmarked is built and running today. Full breakdown on the pricing page.
Replace the stack
One subscription instead of five
A typical small-business marketing stack, priced monthly against a single Growth plan.
| What you are probably paying for | Typical monthly |
|---|---|
| Landing page builder | £62 |
| Form / quiz tool | £25 |
| Sales engagement & follow-up | £147 |
| Attribution reporting | £99 |
| Email validation | £29 |
| Leadtrak Growth | £82 |
| You keep | £280 every month |
Questions
The things people ask before signing up
Do I need a credit card to start?
No. You get 30 days of full Growth-tier access with no card. On day 31 the account drops to the permanent free plan rather than being cut off — you keep your funnels, your leads and your data.
How is this different from a form or landing page builder?
A form builder tells you a lead arrived. Leadtrak tells you which ad paid for it, whether it qualified, and what that qualified lead cost you. The tracking pixel ships underneath the funnel builder, so attribution works from your very first published funnel without any setup.
Do you charge per user?
Never. Every plan, including the free one, has unlimited users. You are charged on leads captured, not on how many colleagues need to see them.
Which countries and currencies do you support?
Funnels run in any language and reporting works in your own currency. Localised billing and automatic local tax handling are planned, not live — prices are quoted in pounds today.
What happens if I go over my lead allowance?
We never block a lead. You are billed a small per-lead overage at the rate shown on your plan, and warned in-app at 80% so there are no surprises.
Can I connect Leadtrak to my existing CRM?
Two ways. Outbound webhooks are built: point Leadtrak at a URL you own and we POST a signed JSON body when a lead is created, changes status, or is qualified, won or lost — with HMAC-SHA256 signing, retries and a replayable delivery log. Or export leads as CSV. The HTTP API covers lead capture, funnel editing, and the 3.x modules — sequences and enrolments, routing rules, broadcasts, conversations and messages, calendars and appointments, pipelines and opportunities, segments, webhooks and lead assignment — all tenant-scoped and documented in the OpenAPI spec. A read-only leads query API, pre-built CRM connectors and Zapier/Make apps remain planned.
Is my data safe and GDPR-compliant?
Data is isolated per tenant at the database level and tested for it. GDPR erasure requests hard-delete data on request, and you can export everything you hold at any time.
Find out what your leads actually cost
Build your first funnel this afternoon. Thirty days of everything, no credit card, and a free plan waiting at the end of it.